Our Values

OUR GUIDING PRINCIPLE

Your financial wellbeing is our utmost achievement. Our core values are, therefore, created to give you the best care.

We welcome both internal and external feedbacks so as to continually improve ourselves, and be the best that we can be. Suggestions from all levels and functions are collected and taken into consideration to ensure that different voices are heard.
We work with pride and dignity to discharge our professional obligation to our clients by only providing them with quality financial advice. As such, we work smartly to apply our skills, ingenuity and agility in every action we take.
We respect each other’s differences, and listen closely to build a meaningful connection internally and externally. Within our diverse family, we give due regard to one another’s different qualities and abilities. Outside our diverse family, we give comprehensive care to our stakeholders.
We evolve constantly. Resilient to the turbulence and hardship in the ever-changing financial environment, we accept any challenges that present themselves to us. We adapt to stay strong in our quest to support our clients’ effort in attaining, maintaining and growing wealth.
We trust and depend on each other to achieve organisational goals. Like a well-lubricated clock, we work seamlessly with our partners, our employees and our clients to achieve our vision of being the inspiration of the financial advisory industry.
We advocate financial transparency. Transparency improves communication, builds meaningful relations, and begets trust. As such, we firmly believe that honesty is the most important policy, and that transparency is the key, and the future of the finance industry.
We eschew status quo. The world is changing every day whereas the financial market is changing every second. We understand that being progressive is the only way forward for our company so we let our innovative spirit propels us forward.

Openness

We welcome both internal and external feedbacks so as to continually improve ourselves, and be the best that we can be. Suggestions from all levels and functions are collected and taken into consideration to ensure that different voices are heard.

Professional
Enterprise
Spirit

We work with pride and dignity to discharge our professional obligation to our clients by only providing them with quality financial advice. As such, we work smartly to apply our skills, ingenuity and agility in every action we take.

Respect

We respect each other’s differences, and listen closely to build a meaningful connection internally and externally. Within our diverse family, we give due regard to one another's different qualities and abilities. Outside our diverse family, we give comprehensive care to our stakeholders.

Interdependent

We trust and depend on each other to achieve organisational goals. Like a well-lubricated clock, we work seamlessly with our partners, our employees and our clients to achieve our vision of being the inspiration of the financial advisory industry.

Accepting &
Adapting to
Change

We evolve constantly. Resilient to the turbulence and hardship in the ever-changing financial environment, we accept any challenges that present themselves to us. We adapt to stay strong in our quest to support our clients’ effort in attaining, maintaining and growing wealth.

Transparency

We advocate financial transparency. Transparency improves communication, builds meaningful relations, and begets trust. As such, we firmly believe that honesty is the most important policy, and that transparency is the key, and the future of the finance industry.
 

Progressive

We eschew status quo. The world is changing every day whereas the financial market is changing every second. We understand that being progressive is the only way forward for our company so we let our innovative spirit propels us forward.

FAIR DEALING

We Are Committed To Fair Dealings Outcomes

MAS’s Fair Dealing Guidelines are in sync with our philosophy and actions, so we are fully committed to them.

Fair dealing is in our blood at Financial Alliance. Our senior management sets the tone by permeating every aspect and inculcating in every member in the entire organisation with the “Client Comes First” policy.

We don’t recommend products and services just because they are there. Our screening processes are designed to weed out irrelevance and pay special attention to suitability in meeting your objectives.

No hidden agendas stand in the way. Our consultants are trained to make recommendations solely based on your circumstances, needs and goals.

With the mind-boggling array of complex financial products out there, you could get shortchanged, or even misled, if you went in blind and unaided. Our Financial Compass (with its language options), fact sheets and periodic publications are just some of the ways we help you understand what you are buying into and update you on the market situation. Our in-house automated systems also help to disseminate information and documents quickly.

A complaint is a distress call. We will do our utmost to get complaints resolved fairly and quickly to restore confidence and peace of mind. Let us know where we can improve to serve you better.

 
 

Contact Us

150 Beach Road, #12-01/08, Gateway West, Singapore 189720

+65 62221889

+65 62221019

feedback@fa.com.sg

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Copyright © 2011-2022 Financial Alliance Pte Ltd Co. Reg. No 199307144W. All rights reserved.

Year 2022

  • Celebrate our 20th Anniversary as an Independent Financial Advisory Firm

Year 2011

  • Full Scale Corporate Brand Facelift, introducing the seven-dot new logo created in our corporate colours

 

  • Established the Financial Alliance Islamic Wealth Advisory (“FAiWA”) Division to provide Muslim clients with financial planning and wealth management services

Year 2002

  • Established as an Independent Financial Advisory (“IFA”) firm which aligns the company to client’s needs

Year 2004

  • Became the first IFA firm to create the Unit Trust Fund Selector to compare diverse funds to meet client’s needs

Year 2005

  • Created the first Life Insurance Product Comparison Databank which compares hundreds of life insurance products from numerous insurers

Year 2006

  • Created the Integrated Business Operations Support System (“iBOSS”) – a database that provides administrative supports, and allows FARS to access information about business activities, client’s details and upcoming events

Year 2007

  • Became the first IFA firm to win the Asian Management Association’s Professional Enterprise Award

Year 2008

  • Became the only IFA firm to attain the Singapore Quality Class (“SQC”) and People Developer statuses

 

  • Enhanced protection on clients by setting a compulsory “Education Level” to ensure that clients understand the recommendations and product disclosures given

 

  • Adopted the 4-Stage Market Recovery Model to educate practitioners and clients about current market positions and brace themselves for the future

Year 2009

  • Became a Singapore SME 500 firm

Year 2010

  • Acquired another financial advisory firm and significantly expanded market presence.

Year 2012

  • First and only IFA firm to be awarded the SQC Star* status

 

  • Created Auto Quote System (“AQS”) to gather quotes from various general insurance companies, such as motor insurance companies

 

  • Celebrated A Decade of Distinction (2002 – 2012)

 

  • Upgraded Investment Experience Questionnaire to Customer Knowledge Assessment (CKA) to better assess clients’ ability in understanding financial solutions

 

  • Developed the Product Suitability Assessment (PSA) framework to assess if client’s intended investment is suitable, based on his/her current financial position

Year 2021

  • Launched HARVERZ, our proprietary digi-adviser to empower our Consultants to serve their investment clients with higher efficiency and sharper fund selection capability

 

  • Launched ELEVATE portal to publicise our series of webinars. Through the webinars, we aim to educate the public to be more financially savvy and elevate their level of financial fitness.

 

  • Launched ENGAGE portal, giving our Consultants the crucial platform to unleash their digital marketing chops

 

  • Established IAM Unit (Independent Asset Management Unit) to partner with private banks to offer discretionary investment management services to accredited investors

Year 2013

  • The full roll-out of e-Financial Compass to facilitate paperless advisory documentation and electronic submission for supervisor approval

 

  • Launched Shariah-Compliant Portfolios to give Muslim clients Islamic investment options

 

  • Launched a series of free open-to-public seminars to encourage the public to look after their financial and physical health

Year 2014

  • Extended our independent advisory business to Malaysia

 

  • Adopted Core-satellite approach for our Model Portfolio to minimise portfolio volatility while allowing portfolio to outperform the stock market

Year 2015

  • Ranked in Singapore SME 1000

 

  • Introduced 101 ILP Recommendations for our clients

Year 2016

  • Launched Financial Compass mobile application to help consumers in retirement planning and obtain retirement planning solutions

 

  • Won Silver for Most Preferred Financial Adviser from ShareInvestor Awards.

 

  • Launched Company-wide Portfolio Mass Rebalancing capability to better manage clients‘ investments and respond faster to market movements

 

  • Launched Managed Account Solution with Havenport to extend a new service capability to customers

 

  • Ranked in Singapore SME 1000 for 6 consecutive years

Year 2017

  • Celebrated our 15th Anniversary

 

  • Held Symphony of the Heart concert (part of our 15th Anniversary celebrations) in support of Willing Hearts and Singapore Wind Symphony

 

  • Successfully renewed the dual SQC Star and People Developer statuses

 

  • Ranked in Singapore SME 1000

 

  • Won Marketing Institute of Singapore – Most Popular Brand on Social Media (Financial Advisory) Award

 

  • Won Marketing Institute of Singapore – Best Mobile App User Experience Award

Year 2018

  • Won International Adviser Best Practice Adviser Awards 2018 – Excellence in Marketing

 

  • Ranked in Singapore SME 1000

Year 2019

  • Won Brands for Good 2019 – Champion for Workplace & People Development

 

  • Won Brands for Good 2019 – Honouree for Community; Social Giving & Engagement

 

  • FPAS Financial Planner Award 2019, Financial Advisory Corporate Winner

 

  • Launched Life Insurance Made Easy (LIME) , a proprietary portal containing voluminous details of life insurance policies issued by our business partners. LIME boosts our Consultants’ efficiency and cleint ena in their life insurance business

 

  • Launched Improved Integrated Business Operations Support System II

Year 2020

  • Moved to our brand new office at Gateway West, Beach Road

 

  • Rolled out non-face-to-face client engagement capability, including a highly secure 2FA “e-sign” feature, during Circuit Breaker and the ensuing period of prolonged social restrictions. Our nimble responses enabled our clients’ needs to be served even when physical meetings could not be held

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    作为提供此类服务的一部分，鑫盟理财会不时向此类咨询者提供有关产品的参考文件和信息（例如，关于海外司法管辖区以外的资金管理或投资咨询服务等信息）。
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    未经鑫盟理财的事先书面同意，不得将这些文件全文或部分发布，传播，复制或分发给其他人。
  • This document is not intended for distribution to, publication or use by any person in any jurisdiction, where such distribution, publication or use would be contrary to applicable law or would subject FAPL and its related corporations, connected persons, associated persons and/or affiliates to any registration, licensing or other requirements within such jurisdiction.
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    在与鑫盟理财进行讨论或签订合约时，您应确保您已完全遵守并将继续遵守您所在原居住国的所有适用法律及条规。
  • In compliance with the Personal Data Protection Act, Financial Alliance Pte Ltd (“FAPL”) seek your consent to collect and use your personal data (e.g. name, NRIC, contact numbers, mailing addresses, email addresses and photograph) for the purposes of and in accordance with FAPL’s Data Protection Policy, which can be found on FAPL’s website at https://fa.com.sg/data-protection-policy/.

同意向您收集并使用您的个人信息。鑫盟理财将根据公司的个人数据保护政策所阐述的用途使用您的个人资料（例如姓名，证件号码，联系电话，邮寄地址，电邮地址和照片）。 该政策可在本公司网站上查寻，网址为 https://fa.com.sg/data-protection-policy/.

  • By submitting this form, you are deemed to have read and understood FAPL’s Personal Data Policy.

提交此表格，即表示您已阅读并理解鑫盟理财私人有限公司的个人数据政策

By submitting this form, I confirm that

提交此表格，即表示

  • I have read and understood FAPL’s Personal Data Policy, and hereby give my acknowledgement and consent to FAPL to use my personal data in accordance with FAPL’s Personal Data Policy.
    我已阅读并理解鑫盟理财私人有限公司的个人数据保护政策，并同意鑫盟理财私人有限公司根据个人数据保护政策所阐述的用途使用我的个人资料。
  • I have read and understood the disclaimers above and hereby affirm my acceptance of these terms.
    我已阅读并理解了上述免责声明，特此声明接受这些条款。
  • I have not been directly contacted or approached by any representative or employee of FAPL with an offer or solicitation to apply for any financial products not offered in my home country.
    鑫盟理财私人有限公司的代表或员工并未直接与我联系或提出要约或招揽购买我原居住国境内所不提供的任何金融产品.